Cocksicle
Roles
Logo Design
Brand Identity
Art Direction
Packaging Design
Photo Manipulation
Digital Assets
2019
As the lead designer on the vibrant and playful brand identity of Cocksicle, a new line of popsicle-shaped vibrators, I played a key role in contributing to various aspects of the design process, including branding, art direction, packaging design, photo editing, and digital assets creation. I collaborated closely with the Art Director to develop a cohesive brand identity that resonated with our target audience and differentiated us from competitors.
I drew inspiration from the playful and vibrant atmosphere of Venice Beach and the nostalgic charm of old-school candy shops, my goal was to create a fun, flirty, and colorful brand identity.
Overall, my contributions to Cocksicle encompassed a wide range of design disciplines, showcasing my versatility, creativity, and attention to detail. Through effective collaboration and innovative design solutions, I developed a distinctive and memorable brand identity that resonates with the target audience. Through careful consideration of typography, color palette, and imagery, I crafted a brand that evokes a sense of playfulness and excitement.
Credit
Creative Director
Eric Perez
Photography
Lonnie Parker